Hanna Lee Communications has launched a trade-consumer event called New York Bartender Week which will make its debut on 18-24 November 2024.
Drinks International can exclusively reveal, PR and marketing agency Hanna Lee Communications (HLC) has announced the 18 winners of its second annual HLC Global Bartender Travel Scholarship.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
